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Sender reputation is a shared resource. Manage it like one.

Teal dot-matrix wave rising from the lower right across a dark field

Every team that shares an IP pool shares each other’s mistakes. Reputation is a commons, and commons get overgrazed.

We measured cross-team contamination across four quarters: one bulk sender’s complaint spike cost transactional traffic a measurable delivery dip for six days.

The fix is not policy documents. It is per-domain routing rules and breakers that isolate the grazing before the field burns.

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